The Digital Cowboy
Cinemas Around the World
A movie theater is a movie theater for the most part. That stands to reason since the functionality is the same, anywhere in the world, whether it’s a “Mom & Pop” single screen or a big Multiplex.
One of the differences Schiffman did note was the nature of cinema snacks in different countries. In Asia, popcorn is preferred coated with a sticky colored glaze; something like “Cracker Jacks” popular in the US. However, in Asia, the glaze is colored red, blue green, and yellow. The kernels are layered into a clear plastic container giving it a “parfait” appearance. Another popular Asian snack resembles what is called in the US, “shoe-string potatoes" or “shoe-string fries”. However, it’s not potatoes at all, it’s dried fish; a huge surprise to the unsuspecting palette.
Hot tea and canned cold tea are popular beverages sold at Asian concession stands. Orange soda seems to be the most preferred soft drink in China, and "Pepsi" appears to be more popular there than "Coke".
In Europe, cinema snacks are more similar to America's, but have a continental touch. Of course what Americans call "chips", are called “Crisps” in England.
Bolognese Chips are flavored with an Italian red sauce, like "spaghetti".
Paprika Chips are another popular flavor in Europe.
In Europe, beer is available at cinema concession stands. In England, some cinemas have a "pub" in the property, or it isn't difficult to find one close by.
When older cinemas are converted from film, the projection floor may get very cramped. You must squeeze sideways to get between these 2 digital projectors.
More modern cinemas usually have more room. Here is ond end of the projection floor of a 12 screen multiplex. They use Christie projectors and library servers, and Doremi cinema players.
Here is the other half of the same projection floor. About 4 of the projectors are set up for 3 D. There are 2 film projectors and platters there for special events.
The use of international sign symbols has become common, even in the US.
Most readers will readily understand the meaning of the images above. Unfortunately the use of International symbols is common but not global. In smaller China cinemas in particular, restrooms or toilets aren’t always marked with those familiar icons. Locating a restroom isn’t difficult; you follow your nose. If you’re unsure which is which, wait for a man or woman to exit or enter, then proceed, and hope it isn’t unisex.